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Sunday, July 24, 2011

New Jets Logo Revealed

After a long and much anticipated wait, TNSE finally revealed the brand new logo and colours for the Winnipeg Jets this week. Mark Chipman promised change and did just that! A welcome change from the sometimes too busy text and plane logos of the past, TNSE has gone with a new simple and patriotic look.
The new symbol of hockey in Manitoba is based off the logo for the Royal Canadian Air Force which happens to have a base in Winnipeg (17 Wing). The RFAC logo features a red maple leaf enclosed with a blue circle. TNSE has used that base and stylized the maple leaf while inserting the Canadian air force’s fighter jet the F 18 Hornet in the middle of the maple leaf. The jet wings, nose, and tail form part of the leaf itself. There are a few other hidden things in this logo. The north compass on the top is the symbol of True North Sports and Entertainment. The bottom of the maple leaf is to interpret the fire coming out of the back of a jet.  The final is actually fairly obvious; the jet is centered over the maple leaf to show how Winnipeg is the centre of Canada!

The secondary logo which will be on the shoulders of the jersey features two crossed hockey sticks with the wings pin those in the air force get when officially making it in to the air force. The same stylized maple leaf on the primary logo is centered over the wings. The word mark Winnipeg Jets is also featured on the top and then bottom of this logo. Speaking of word marks, there is a third logo that is a complete word mark which to me seems like a throwback to the three logos used by the original Winnipeg Jets clubs.

One thing to remember about the simple look is most of the league’s most iconic logos are quite simple and are very to the point while also showing some sort of behind the name or city. It is my opinion that at this point the new logo is among the best in the league and time will be seen in the same light as Montreal, Toronto, Boston, and Detroit.
* pictures of the logos are those featured on winnipegjets.com

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